by Sam Dunn | Oct 16, 2026 | Blog
McKinsey’s latest technology report doesn’t mention wellness once. That’s exactly why our industry needs to read between the lines. Every year, McKinsey & Company publishes its Technology Trends Outlook, a deep dive into the technologies shaping...
by Sam Dunn | Oct 9, 2026 | Blog
Budget is booming. Premium is booming. The wellness businesses in between are feeling the pinch. Here’s what the data says, sector by sector. You may have heard the term “K-shaped economy”. It describes a split in which one group pulls ahead (the...
by Sam Dunn | Oct 2, 2026 | Blog
Our industry has never mattered more, and it has never been more divided. Here’s why that has to change, and why you’re part of the answer. “Why does the wellness industry need another association?” I get asked that a lot. It’s a fair...
