Our map of the industry
The Wellness Industry Ecosystem
A clear, inclusive framework showing how every modality, profession and support partner connects — because no single modality owns the outcome of human flourishing.
The 7 sectors of the industry
Seven sectors. One ecosystem.
Movement
Strength, mobility, fitness and active wellbeing
Examples: Gyms, Yoga, Pilates, Dance, Martial Arts, Indoor & Outdoor Sports, Rehab & Recovery studios, Massage & Somatic practices.
Functional
Evidence-based, integrative and metabolic health
Examples: Diagnostics, Functional Medicine, Medical Specialists, Allied Health — Physiotherapists, Chiropractors, Osteopaths, Dietitians, Pharmacists, Optometrists, Podiatrists, and more.
Aesthetic
Skin, body and beauty therapies for confidence & self-care
Examples: Medical Aesthetics, Skin & Beauty clinics, Salons, Dermal & Cosmetic, Wellness & Day Spa, Weight Management, Body Contouring & Toning.
Complementary
Holistic and natural therapies for whole-person wellbeing
Examples: Naturopathy, Nutrition, Herbalism, Homeopathy, Acupuncture & Traditional Chinese Medicine, Ayurveda, and all forms of Energy work.
Emotional
Mental, emotional and psychological wellbeing
Examples: Meditation, Breathwork, Stress & Resilience, Coaching, Counselling, Psychology, Trauma-informed Practices, Art & Music Therapy.
Community
Wellbeing across workplaces, spaces and settings
Examples: Bathhouses, Retreats, Tourism, Community Clubs & Programs, Real Estate & Residential Wellbeing, Workplace Wellbeing.
Optimisation
Future-focused, science-led lifespan, healthspan & performance
Examples: Biohacking, advanced Diagnostics, Recovery tech (Cryotherapy, HBOT, PEMF, Red Light Therapy), Preventative health, Longevity Clinics.
Holding it together
The partners that power the ecosystem
Professional Services
Product, equipment & technology suppliers; design, finance, legal & insurance; advocacy & compliance; operations & logistics.
Capability Partners
Consultants & strategists; marketing, brand & PR; leadership, business & HR; advisors, coaches & specialist practitioners.
Education & Standards
Colleges, schools & training; universities & academic institutions; certification & accreditation; governance & research.