Microplastics Action Group
Practical, industry-wide action to reduce plastic, and the microplastic exposure that comes with it, across wellness businesses.
Microplastics are now found throughout our environment and, increasingly, in the human body. While the science on their health effects is still evolving, the direction is clear: less exposure is better. And the wellness industry, built on helping people live healthier lives, should be leading the way.
The ASWELL Microplastics Action Group brings together operators, practitioners, product brands and designers to turn concern into action. In 2027 the group will:
- EDevelop a Low-Plastic Operations Self-Audit for wellness businesses
- ECreate practical reduction guidelines and tips for each sector
- ERun an industry pilot to help member businesses measure and reduce their plastic footprint, then share the results
- EPublish clear guidance on talking responsibly with clients about microplastics
- EHost the Alternatives Hub, an open, community-sourced directory where anyone in the region can share where to find plastic-free and low-plastic alternatives, from natural materials to PFAS-free personal care ingredients
The group is aligned with the Global Wellness Institute’s Microplastics Watch Initiative and draws on its research and resources. Leaders of the Initiative will join the group each quarter.
We’re calling for volunteers now, in preparation for launching the group in January, 2027.
Who should join
ASWELL members who want to make a practical difference. That includes anyone who runs a spa, studio, clinic, hotel or retreat, formulates products, designs wellness spaces, or advises clients on healthy living.
Not a member? You can still contribute to the Alternatives Hub. Share what you’ve found and help the industry get there faster.
Commitment
One 60-minute online meeting a month, plus work between meetings on a project that matches your skills and interest.
Planned start: January 2027.
Membership of the group is open to ASWELL members.