About Us
VISION
We see a world where healthy lifestyles are the norm, and prevention is embraced over cure.
MISSION
We strive to empower the Wellness Industry to become the primary promoter of wellbeing and healthy lifestyle in Australasia, through our five pillars of unity, quality, advocacy, growth and sustainability.
UNITY
Enjoy the camaraderie of a strong network uniting spa, beauty, allied health, fitness, functional medicine, complementary & alternative medicine, mental health, corporate health, and all wellness-related modalities to deliver better outcomes for all.
QUALITY
Be your best. Participate in cross-modality sharing, benchmarking, and learning to co-create best practice for the benefit of your clients, staff & business.
ADVOCACY
Protect and enhance your rights. We act as one strong voice to represent the interests of Wellness business owners to both the public and private sectors.
GROWTH
Grow your business. Leverage our networks and the community’s combined resources to create opportunities for innovation, promotion, and growth.
SUSTAINABILITY
Take the lead, and be an employer of choice. We help wellness businesses achieve greater success by doing good for both people and planet.
Our Story
ASWELL was born in 2005 as the Australasian Spa Association (ASPA). Championed by a dynamic group of industry leaders, ASPA led the rapidly growing spa industry through its halcyon days, creating a close-knit community whose members benefited as much personally as they did professionally from the joyful camaraderie, shared learning and business growth.
As the nature of Spa evolved to include more holistic and medical services, so did the focus of the association. In 2014, it was renamed the Australasian Spa & Wellness Association. In 2015 the reference to Spa was dropped and the Australasian Wellness Association, nicknamed ‘ASWELL’, was born.
The association became dormant from 2016 – 2022, as is often the fate of nonprofit trade associations run by volunteers. The spirit is willing, but time is limited!
In late 2023, inspiration was rekindled with a joyful coming together of the industry at the Spa & Wellness Awards. The benefits of connecting with like-minded professionals was clear, leading to a buzz of discussion around the relaunch of ASWELL. The time was right.
As Wellness has catapulted from niche to the mainstream, there is constant reference to the Wellness ‘industry’. However this implies a unity that – until now – has not existed. We operate in silos: beauty talks to beauty; fitness to fitness. Holistic health and medical modalities each have strong and active associations, but they operate in very different worlds.
Our clients use all of our services, at various times to meet various needs. As a result they often know more about other modalities than we do, as wellness professionals. If we are to offer the best service and best results, through customer / client / patient-centred care, it makes sense that we work together.
This is the goal of ASWELL: